The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers, marketing agencies and advertisers a vehicle for boundless choice.
Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms. Nielsen’s Total Audience infographic is featured on the Motion Picture Association of America’s thought leadership blog. It shows how consumers are engaging with media across a spectrum of devices, comprising the Total Audience Media Universe.
