New York – Aug. 18, 2016 – Nielsen (NYSE: NLSN) today announced that Bahakel Communications, a leading media company that owns and operates 14 television and radio stations across the U.S., has signed a multiyear agreement for Nielsen’s Local Television Measurement. Bahakel has renewed Nielsen services for stations in all five of their television markets including Montgomery, AL; Jackson, TN; Columbia, SC; Myrtle Beach, SC; and Charlotte, NC.
The renewal provides Bahakel Nielsen’s local TV ratings data, which gives them a complete view of their performance and that of other broadcasters. Additionally, the agreement provides Bahakel stations access to tools that arm them with insight into consumer viewing, purchasing habits and ad sales data. Each station now has the opportunity to leverage products such as Nielsen Local TV (NLTV), Nielsen Scarborough and Ad Intel to make more informed business decisions while better optimizing their commercial inventory.
“Nielsen’s local measurement products, qualitative services and dedication to enhancing their capabilities helped us conclude that they are the best in this business and have the leading solution for our sales and programming efforts,” said Jim Babb, chief operating officer, Bahakel. “We are excited to continue this relationship to see the growth and opportunity their insights will provide us and help us win in the marketplace.”
“We are delighted to support Bahakel Communications and their efforts to bring compelling and unique advertising insights to their advertising partners,” said Jeff Wender, managing director, Local Client Solutions, Nielsen. “This agreement supplies Bahakel with the tools they need to more effectively compete in their markets, capture more ad dollars and deliver higher ROI to their advertisers. We value and look forward to continuing our long-standing relationship.”
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，提供对消费者观看和购买内容的全面了解。尼尔森的 "看"（Watch）业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。
联系方式
Gorki De Los Santos，gorki.delossantos@nielsen.com，646-654-4837
