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Nielsen and Bridge Marketing Collaborate to Bring Exclusive oneAudience Mobile Audiences to the Nielsen Marketing Cloud

3 分钟阅读 | 2016 年 8 月

The Nielsen Data Management Platform was also chosen to manage and activate audiences for Bridge Marketing’s clients

New York – Aug. 16, 2016 – The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing (Bridge), a leading mobile data and technology company, which provides Nielsen with Bridge’s oneAudience Deterministic Mobile data. This data adds thousands of unique mobile audience segments and over 400 million mobile device IDs to the Nielsen Marketing Cloud. The oneAudience extensive political, automotive and B2B audience segments will be available exclusively on the Nielsen Marketing Cloud. 

Bridge also selected the Nielsen data management platform (DMP) to enable it to build and manage its clients’ custom audiences and activate them across all major online, mobile and video media platforms. The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation across all major media and content marketing platforms.    

“We’re excited to work with Bridge and oneAudience,” said Damian Garbaccio, EVP Commercial, Nielsen Marketing Cloud. “Our clients get even greater access to deterministic mobile audiences and our data management platform will help Bridge to not only customize and manage segments on behalf of its largest clients, but also activate them at scale across all programmatic media.”

“Working with the Nielsen Marketing Cloud gives us three major advantages,” said Robert Rose, President of Bridge Marketing. “First, we’re now using the Nielsen DMP for its impressive custom audience segmentation and media delivery capabilities, which we can leverage to manage digital campaigns for our large roster of clients. Second, we’re able to leverage the cloud’s real-time integrations with all major programmatic ad serving platforms to offer buyers thousands of oneAudience mobile audience segments. And third, our powerful oneAudience auto, political and B2B segments are now available exclusively on the Nielsen Marketing Cloud. We anticipate strong interest in the market for these highly desirable categories.”

关于Nielsen Marketing Cloud

Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective messaging across devices and superior ROI analysis and campaign optimization capabilities. For more information, visit www.nielsen.com/nielsenmarketingcloud

About Bridge Marketing

As a company, Bridge aims to be human, evolving, accessible and inherently interesting. Through their people-based marketing approach, Bridge creates and delivers personalized media plans on the individual level, putting consumers at the heart of every campaign. Since its founding, Fortune 500 companies, leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. Their humanized data and innovative technologies have the power to connect, convert and exceed a company’s marketing objectives. For more information, visit https://www.thebridgecorp.com/

关于尼尔森

尼尔森控股公司(纽约证券交易所股票代码:NLSN)是一家全球绩效管理公司,提供对消费者观看和购买内容的全面了解。尼尔森的 "看"(Watch)业务部门为媒体和广告客户提供 "全受众"(Total Audience)测量服务,测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息,尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一,业务遍及100多个国家,覆盖全球90%以上的人口。欲了解更多信息,请访问www.nielsen.com。

联系方式

Brett House, brett.house@nielsen.com, +1-347-661-6538