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EchoPoint Media Renews Strategic Measurement Agreement with Nielsen

3 分钟阅读 | 2017 年 11 月

New York, NY – Nov. 1, 2017 – Today, Nielsen (NYSE: NLSN) announced that EchoPoint Media, a leading and highly-influential media planning and buying agency based in Indianapolis, has signed a new measurement agreement for local television ratings and qualitative insights from Nielsen. As part of the renewal, EchoPoint will significantly increase the number of markets for which it uses Nielsen Local TV currency ratings for its media buys to 49 designated market areas (DMAs). EchoPoint also renewed its license to Nielsen Scarborough across the expanded markets.

“EchoPoint has a long history leveraging Nielsen measurement and qualitative services to obtain the most comprehensive view of local market trends and to plan, execute and post against our media campaigns,” said Terri Reilly, President of EchoPoint Media. “We are excited to grow our relationship with Nielsen and are confident in the enhancements they are making to measure local TV and their ability to deliver electronic, high-quality demographic ratings at scale.”

With the expanded agreement, EchoPoint will be able to leverage Nielsen Local TV services and Nielsen Scarborough for their media planning and buying process in additional markets including New York, Boston, Philadelphia, and Charleston, S.C. The added markets also allow EchoPoint to offer its current clients the opportunity to broaden their marketing and media campaigns while at the same time opening the possibility of new business in previously untapped markets.

“With marketers and advertisers demanding higher accountability and transparency from their agencies, they need data sets that work for them and help demonstrate their value and deliver the highest possible ROI to their clients,” said Michael Sharp, Managing Director, Nielsen Local Agency Client Solutions. “Nielsen products and services are built to help address today’s complex media environment, ensure campaign budgets are maximized and help clients make smarter data-driven decisions. We are thrilled to expand our relationship with EchoPoint and are confident that our solutions will ensure they meet and exceed their clients’ campaign objectives.”

Nielsen is making changes to how it measures local TV by integrating data from cable and satellite boxes and including TV viewing that happens over-the-air and outside of the home to its Local TV ratings service. These changes will enable Nielsen to deliver electronic measurement across all 210 DMAs and provide agencies and media companies with greater persons-level data, increased rating stability and more in-depth market insights.

ABOUT ECHOPOINT MEDIA

EchoPoint Media is a division of Young & Laramore, both based in Indianapolis. EchoPoint is a national, full service media planning and buying agency providing clients with an array of media competencies including search, social, TV/cable, radio, out-of-home, print, display, mobile, and online video.

关于尼尔森

尼尔森控股公司(纽约证券交易所股票代码:NLSN)是一家全球绩效管理公司,提供对消费者观看和购买内容的全面了解。尼尔森的 "看"(Watch)业务部门为媒体和广告客户提供 "全受众"(Total Audience)测量服务,测量内容包括视频、音频和文本消费的所有设备。购买分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息,尼尔森还为客户提供有助于提高业绩的分析。尼尔森是标准普尔500强企业之一,业务遍及100多个国家,覆盖全球90%以上的人口。欲了解更多信息,请访问www.nielsen.com。

联系方式

Nielsen: Gorki De Los Santos, gorki.delossantos@nielsen.com EchoPoint Media: Terri Reilly, terri@echopointmedia.com