Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. From digital ads to over-the-top (OTT) content to audience-based buying for digital and linear video, Nielsen is the established market leader in measurement. To illustrate our progress over the years, we’ve created a timeline focused on our innovative steps forward in measuring the media landscape.

Learn more about Nielsen’s history of innovation.