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Entercom and Nielsen Announce Data-driven Comprehensive Agreement

3 分钟阅读 | 2019 年 4 月

New York, NY and Philadelphia, PA – April 24, 2019 – Entercom (NYSE: ETM), a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., and Nielsen (NYSE: NLSN) announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom’s data-driven capabilities for advertisers.

As part of the agreement, Entercom will enhance its portfolio of Nielsen tools with new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The agreement also includes other Nielsen products, such as the Nielsen Radio Market Report, Tapscan, and the nationwide and national regional database, as well as Arbitrends, Weeklies, PD Advantage Web, Gracenote and The Analysis Tool, in select markets across Entercom’s robust portfolio of 235 radio stations.

Nielsen Media Impact is the industry-leading cross-platform media planning solution. In 2018, Nielsen Media Impact introduced the addition of national AM/FM radio in Portable People Meter radio markets, allowing media buyers to understand the value of radio and the incremental reach achieved by including radio in the media mix.

“We are excited about the possibilities that this portfolio of measurement tools brings to our business,” said Weezie Kramer, Chief Operating Officer, Entercom. “This agreement is part of our strategy to demonstrate the impact of including radio in an advertiser’s media mix to deliver optimal campaign reach and frequency.”

“As an industry leader, Entercom is on the vanguard of all things audio,” said Brad Kelly, Managing Director, Nielsen Audio. “Nielsen is pleased to continue our long standing collaborative relationship with Entercom. Despite the fragmentation that exists across the broader media ecosystem, radio remains remarkably resilient with American consumers. Effective measurement and documentation of this consumer dynamic is central to Nielsen’s core mission. Entercom is a trusted and indispensable partner as we evolve the Nielsen Audio suite of services to better understand and demonstrate audio’s unique relationship with listeners and its exceptional value proposition for advertisers large and small.”

关于尼尔森

尼尔森控股有限公司(纽约证券交易所股票代码:NLSN)是一家全球性的测量和数据分析公司,为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合,帮助全球客户了解现在发生了什么、接下来会发生什么,以及如何根据这些知识采取最佳行动。90 多年来,尼尔森以严谨的科学态度和创新精神为基础,不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题,提供数据和分析服务。

尼尔森是标准普尔 500 强企业之一,业务遍及 100 多个国家,覆盖全球 90% 以上的人口。欲了解更多信息,请访问www.nielsen.com。

ABOUT ENTERCOM COMMUNICATIONS CORP. Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).

联系方式

尼尔森

道恩-罗文

Dawn.Rowan@nielsen.com

646-654-8641

布里吉特-亨纳曼

Brigit.Hennaman@nielsen.com

917-224-8246

Entercom

Esther-Mireya Tejeda

Esther-Mireya.Tejeda@Entercom.com

212-649-9686

@EntercomPR