Agreement Includes Local TV Rating Services, Audio, and Digital Ratings for Entravision’s 22 Predominantly Spanish Language Markets
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
“As Entravision continues to engage Hispanic and Latino consumers, it is imperative that our television stations are well equipped to provide measurement of Spanish language audiences as we execute our multi-platform strategy,” said Karl A. Meyer, CRO of Entravision. “Nielsen’s ability to measure Spanish-language audiences was a critical factor in this decision, as no other company directly measures over-the-air audiences or has the commitment to full representation of Hispanic viewership.”
Entravision also cited Nielsen’s commitment to improving methodology and the ability to measure audiences in a fragmenting media landscape as important considerations in choosing Nielsen.
“Entravision is a global media company that is known for engaging Latino audiences in the U.S., Mexico and other markets in Latin America and is an industry leader in the Hispanic market,” said Catherine Herkovic, EVP and Managing Director, Nielsen Local TV. “We are delighted to expand our relationship with Entravision. Nielsen is committed to measuring the total audience, and ensuring full viewer representation. Nielsen shares Entravision’s dedication to diversity, and has made significant recent investments in the local television business that support this. Nielsen is the only company that can offer true persons measurement capturing diverse audiences.”
今年10 月，尼尔森宣布已完成地方电视业务的重大转型，将先进的仪表技术、大数据和以人为本的面板结合到地方电视测量服务中。新的货币测量方法的发布标志着尼尔森对 208 个地方市场的全面改革达到了顶峰。
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。尼尔森分为两个业务部门。尼尔森全球媒体是媒体市场的真理仲裁者，为媒体和广告行业提供公正可靠的衡量标准，从而建立市场运作所需的行业共识。尼尔森全球联接（Nielsen Global Connect）为消费品包装制造商和零售商提供准确、可操作的信息和见解，以及复杂多变的市场全貌，这是公司创新和发展所必需的。 我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。 尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
