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Diverse Audience Report: LBGTQ+ Audiences

Connect authentically with LGBTQ+ audiences. Don’t guess how to engage with LGBTQ+ consumers effectively and respectfully.

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This Nielsen report provides the crucial data you need to make a real connection and take meaningful action now:

  • Optimize Your Media Plan: Identify the media channels where LGBTQ+ audiences feel most represented and comfortable with advertising today, and allocate your spend for better ROI and positive brand association.
  • Develop Genuinely Inclusive Creative: Understand what types of content resonate as truly inclusive and implement these specific insights into your creative briefs.
  • Ensure Authentic Representation: Get clear guidance on current LGBTQ+ expectations for nuanced representation to build genuine trust and validate your campaign messaging.

Use Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ right now to: Refine your media plans, guide your creative teams, and build advertising strategies that enhance engagement and foster authentic, lasting relationships with the LGBTQ+ community this year.

Report Details
  • Custom survey insights focused on LBGTQ+ audiences’ attitudes towards advertising and media
  • Analysis of receptivity to advertising across key media groups
  • Impact of inclusive content and brand representation on consumer behavior
  • Insights into ad avoidance, ad tolerance and preferences for ad formats
  • The role of brand values and social responsibility in influencing purchase decisions
  • Categories: Advertising Attitudes, Media Consumption, Inclusive Advertising, Brand Perception, Consumer Insights.
  • Metric: Consumer attitudes, preferences, and likelihood to engage.
  • Coverage: United States of America – National View.
  • Time Period: 2024
  • Format:  .pdf graphic file

How can you use this information?

  • Boost Relevance: Tailor your advertising to align with specific LBGTQ+ audience preferences and sensitivities to ensure your message lands effectively.
  • Build Stronger Bonds: Identify and activate opportunities for connection by prioritizing inclusive messaging and authentic representation in your campaigns.
  • Increase Media ROI: Use insights on platform-specific ad acceptance and avoidance by LBGTQ+ consumers to make smarter media planning decisions and reduce wasted spend.
  • Drive Purchase Through Purpose: Understand and align with the brand values and social causes important to LBGTQ+ consumers to positively influence their buying decisions and build lasting loyalty.

For more information on other data and insights to help effectively engage audiences that matter most to you, contact a Nielsen representative.

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