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Sports gave broadcast channels a second straight month of viewing gains in September
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
TV & streaming5m read
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ArticleNeed to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
TV & streaming6m read
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ArticleTV content distribution is evolving, and audiences are reaping the benefits
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
TV & streaming5m read
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ArticleBroadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
TV & streaming4m read
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Featured
2023 Women’s World Cup
Nielsen’s essential sports data hub for the Women’s World Cup 2023 will update you on the predictions, standings,…
5m read
Featured reports
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ReportHispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
TV & streaming3m read
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Report2023 State of Play Report
Discover how to enhance channel programming, tailor recommendations and customize user experiences across FAST channels…
TV & streaming4m read
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ReportExamining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
Audiences2m read
