Insights

Featured report
Discover what World Cup fans really want
Learn how brands, broadcasters and platforms can capitalize on the FIFA World Cup™ and it’s billion-plus views.

Article
Tracking hashtags to find engaged audiences
Brands are turning to influencers to make more connections with consumers.

Article
Streaming shows record viewership in June
Streaming claimed more than one-third of total U.S. TV time in June.

Article
LGBTQ+ audiences are reviving traditional media
LGBTQ+ audiences are flocking to authentic and inclusive content.
Featured report
The 2022 ROI Report
If driving media ROI is your job, this report helps you do it better.
The state of global media


Article
Five questions every advertiser wants answered
What to know about capturing online behavior and using metrics to grow sales.

Report
Nielsen Annual Marketing Report
Find out what marketers have to say about their strategies for 2022.