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Connectivity is driving how Americans are engaging with TV
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
TV & streaming4m read
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ArticleInternational musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
Media4m read
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ArticleAs media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Marketing performance3m read
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ArticleIn emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Marketing performance4m read
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Featured
Top Ten
Discover what consumers are watching, playing, and listening to around the world with Nielsen’s Top 10 lists with…
10m read
Featured reports
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Report2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
Media14m read
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ReportSeen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Audiences2m read
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Report5 brand building factors for emerging media
Discover the 5 factors that move the needle for brand building across branded content, influencer and podcast marketing in…
Advertising1m read
