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Connectivity is driving how Americans are engaging with TV
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
TV & streaming4m read
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ArticleChannel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Marketing performance3m read
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ArticleAn active news cycle provides a back-to-back TV share increase for cable in April
Despite a drop in total TV usage, an active news cycle contributed to a second month of share gains for cable.
TV & streaming4m read
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ArticleAs media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Marketing performance3m read
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Featured
Top Ten
Discover what consumers are watching, playing, and listening to around the world with Nielsen’s Top 10 lists with…
10m read
Featured reports
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ArticleExamining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
Audiences2m read
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Report2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
Media14m read
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ReportSeen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Audiences2m read
