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Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Audiences6m read
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ArticleAt 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Hip Hop celebrates its 50th birthday and we explore how influential it has become and persistently engages audiences…
Media3m read
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VideoCounting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Perspectives4m read
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VideoRepresentation matters: Why measurement of diverse audiences is critical for the media industry
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
Media1m read
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Featured
2023 Women’s World Cup
Nielsen’s essential sports data hub for the Women’s World Cup 2023 will update you on the predictions, standings,…
5m read
Featured reports
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ReportExamining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
Audiences2m read
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Report2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
Media14m read
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ReportSeen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Audiences2m read
