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Audience Is Everything

From chaos to clarity: Unlocking the power of data-driven marketing

Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report.

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Solutions

Connecting you to audiences, growth and new opportunities.

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Featured product

Nielsen ONE

One clear view of your audience, brought together in one seamless platform.

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Audience
measurement

Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.

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Media
planning

Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.

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Marketing optimization

Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.

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Gracenote content metadata

Connect audiences with the TV, movie, sports, music and podcast content they’ll love.

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Insights

Stay ahead of media’s evolution with our timely insights.

  • The Gauge

    Featured

    The Gauge

    13mins read

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People

Real people are always at the heart of our data.

 750K+

People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation.

Panels

 13K+

Employees power our business globally

Our passionate workforce drives a better media future across 57 countries. 

Careers

 14

Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure.

Business inclusion,
impact & belonging