Audience Is Everything™
Nielsen uncovers what audiences want,
so you can make media that counts.
Solutions
Connecting you to audiences, growth and new opportunities.
Featured product
Nielsen ONE
One clear view of your audience, brought together in one seamless platform.
Audience
measurement
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Media
planning
Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.
Marketing optimization
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.
Content
metadata
Connect audiences with the TV, movie, sports, music and podcast content they’ll love.
Insights
Stay ahead of media’s evolution with our timely insights.
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Featured
Nielsen ONE Ads is here: 5 things to know
Introducing our cross-media measurement solution made for a fragmented media landscape.
Advertising5m read
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Featured
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of programming…
TV & streaming5m read
People
Real people are always at the heart of our data.
750K+
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
15K+
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
14
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.
