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Audience Is Everything

Nielsen uncovers what audiences want,

so you can make media that counts.

Solutions

Connecting you to audiences, growth and new opportunities.

Audience
measurement

Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.

Media
planning

Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.

Marketing optimization

Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.

Content
metadata

Discover what audiences want and connect them to more media, music and sports content they’ll love.

Insights

Stay ahead of media’s evolution with our timely insights.

Featured report

The 2022 ROI Report

If driving media ROI is your job, this report helps you do it better.

What fans want: The 2022 World Cup report

Featured report

What World Cup fans really want

Discover how brands, broadcasters and platforms can capitalize on the FIFA World Cup™ and it’s billion-plus views.

Featured report

Global Marketing Report

Find out what Marketers around the globe have to say about what’s driving their media, data, tech and measurement strategies.

People

Real people are always at the heart of our data.

 750K+

People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation.


 15K+

Employees power our business globally

Our passionate workforce drives a better media future across 57 countries. 


 14

Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure.