Ubiquitous measurement of YouTube ad campaigns gives unprecedented view of ad performance and delivers comparability ahead of Nielsen ONE New York – October 4, 2022 – Nielsen’s ”always on” Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR and will provide…
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE NEW YORK – September 29, 2022 – Nielsen (NYSE: NLSN) announced that Roku (Nasdaq: ROKU), America‘s No. 1 TV streaming platform*, will enable four-screen measurement for the first…
Agreement covers local TV stations in all U.S. markets NEW YORK – September 19, 2022 – Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, announced a multi-year renewal agreement for local TV measurement in all markets. With…
Nielsen 2022 Sponsorship Outlook identifies key opportunities for sport sponsorship and brand growth in Australia and New Zealand SYDNEY, 16 September 2022 – Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, today released insights on the Australian and New Zealand sponsorship market, focusing on opportunities for better alignment between sponsors and rightsholders, maximising partnership…
Social influencers are increasingly impacting audience purchasing behaviours. To better understand how brands can maximise their advertising strategies through social media, Nielsen has released new insights across Asia based on a study done in conjunction with Rakuten. In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms,…
Nielsen’s planning and measurement products, such as Nielsen Audience Planner and Advanced Audience Posting, power brands across industries to plan, optimize and measure against segments across the media ecosystem NEW YORK – September 13, 2022 – Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced…
• 1 in 5 rural New Zealanders post online about something they’ve seen or heard • Most turn to websites and social media to find out “what’s new” • Traditional media still reigns when it comes to rural reach Auckland, 29 August 2022 – Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural…
A uniquely Australian solution to Australia’s digital content measurement problem Sydney, 18 August, 2022 – Nielsen today reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System. Purpose-built for local needs, enhanced DCR is a currency-grade solution to the…
Nielsen Cross-Platform Ratings launch Bangkok, Thailand, 11 August 2022 – Nielsen will deliver Cross-Platform Ratings in Q1 2023 in Thailand to provide a single, deduplicated audience metric across linear and digital streaming, regardless of platform or device. As consumers take greater control over their viewing, audiences are becoming increasingly fragmented across different types of media,…
Nielsen Ad Intel delivers insights to optimise your advertising strategy Singapore 17 August 2022 – Nielsen releases insights on the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in 10 markets in Asia Pacific leveraging its Nielsen Ad Intel solution. Arnaud Frade, Head of Commercial Growth for Nielsen…
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