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  • Nielsen expands Indonesian Television Measurement

    Phase one of Nielsen TV panel expansion is complete, with representation increased from 58.9 million viewers to 96 million viewers Phase two is anticipated to be completed in Q1 2023, expanding the panel to represent an estimated 135 million TV viewers Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of…

  • Nielsen and Urban Edge Network Sign New Agreement to Provide Consumer Insights for Historically Black Colleges and Universities

    New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s Scarborough qualitative measurement…

  • Celebrating 10 years of volunteering through Nielsen Global Impact Day

    On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022—4,000 more hours than last year!  NGID is our annual day of service, where employees step…

  • Nielsen’s Ad Intel Digital launches in South Africa

    For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Johannesburg, 20th July: Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring…

  • Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI

    Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….

  • Data is the key to maximum brand awareness balanced with a quantifiable, immediate outcomes

    Marketers have long been divided on the right recipe for long-term sales growth: focus on sales, or focus on brand building. While the marketing landscape is rife with tech solutions to help brands and agencies easily track and validate their mid- and low-funnel spending, research shows that sales-driven efforts do little to acquire new customers—the…

  • Sports fandom is increasing, powered by new digital platforms, global report finds

    Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games. Madrid, 21st June 2022 – In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the…

  • Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

    Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers NEW YORK – June 15, 2022 – Nielsen (NYSE: NLSN) revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement…