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  • Latest Nielsen research shows investment in sport sponsorships has increased in 2022

    Nielsen 2022 Sponsorship Outlook identifies key opportunities for sport sponsorship and brand growth in Australia and New Zealand SYDNEY, 16 September 2022 – Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, today released insights on the Australian and New Zealand sponsorship market, focusing on opportunities for better alignment between sponsors and rightsholders, maximising partnership…

  • 80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers

    Social influencers are increasingly impacting audience purchasing behaviours. To better understand how brands can maximise their advertising strategies through social media, Nielsen has released new insights across Asia based on a study done in conjunction with Rakuten. In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms,…

  • Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date

    Nielsen’s planning and measurement products, such as Nielsen Audience Planner and Advanced Audience Posting, power brands across industries to plan, optimize and measure against segments across the media ecosystem NEW YORK – September 13, 2022 – Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced…

  • Traditional media still strong among NZ rural audience, but digital gaining ground

    • 1 in 5 rural New Zealanders post online about something they’ve seen or heard • Most turn to websites and social media to find out “what’s new” • Traditional media still reigns when it comes to rural reach Auckland, 29 August 2022 – Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural…

  • Nielsen enhances digital content audience measurement in Australia with Identity System

    A uniquely Australian solution to Australia’s digital content measurement problem Sydney, 18 August, 2022 – Nielsen today reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System. Purpose-built for local needs, enhanced DCR is a currency-grade solution to the…

  • Historical milestones in APAC: Nielsen unveils roadmap to monetises cross-media audiences in Thailand

    Nielsen Cross-Platform Ratings launch Bangkok, Thailand, 11 August 2022 – Nielsen will deliver Cross-Platform Ratings in Q1 2023 in Thailand to provide a single, deduplicated audience metric across linear and digital streaming, regardless of platform or device. As consumers take greater control over their viewing, audiences are becoming increasingly fragmented across different types of media,…

  • Nielsen honored with two industry awards

    TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads. TVTY was named a winner of the 2022 MarTech Breakthrough Awards in the Best SEM Solution category and the 2022 Sales and Marketing Technology Awards in the Product of the Year…