News Center Archive | Nielsen

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News Center | 10-12-2024

TV Viewing in November Interval Reaches Highest Level Since February, Streaming Nabs Largest Share of TV Ever in The Gauge™

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each…
News Center | 05-12-2024

Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers…
News Center | 04-12-2024

Nielsen Appoints Bill Michels as Gracenote’s New Chief Product Officer

Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product…
News Center | 27-11-2024

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia

Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report. Explore…
News Center | 26-11-2024

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this first-of-its-kind…
News Center | 25-11-2024

FOX, Disney Capitalize On Multiplatform Viewing in Nielsen’s October Media Distributor Gauge

FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly increase among…
News Center | 19-11-2024

The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming

Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing,…
News Center | 19-11-2024

The Gauge™: Poland | October 2024

In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how…
News Center | 19-11-2024

The Gauge™: Mexico October 2024

During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month,…
News Center | 18-11-2024

American Spirit Media Selects Nielsen for Local TV Measurement

Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big data +…