TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads. TVTY was named a winner of the 2022 MarTech Breakthrough Awards in the Best SEM Solution category and the 2022 Sales and Marketing Technology Awards in the Product of the Year…
Three-year deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen’s National TV ratings NEW YORK – August 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) telecasts, a first-of-its-kind deal…
Panel assets surpass 500,000+ individuals across multiple platforms paving the way to creating a robust ID system for measurement in the digital media ecosystem NEW YORK – Aug. 10, 2022 – Nielsen (NYSE: NLSN), a global leader in media measurement and analytics, announced that its U.S. National TV panel reached 42,000 households, covering 101,000 directly…
Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Johannesburg, 10th August 2022 – Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the rollout of its enhanced Nielsen Identity System for Digital Ad…
Phase one of Nielsen TV panel expansion is complete, with representation increased from 58.9 million viewers to 96 million viewers Phase two is anticipated to be completed in Q1 2023, expanding the panel to represent an estimated 135 million TV viewers Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of…
New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s Scarborough qualitative measurement…
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step toward achieving Nielsen ONE NEW YORK (July 21, 2022) — In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across…
On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022—4,000 more hours than last year! NGID is our annual day of service, where employees step…
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Johannesburg, 20th July: Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring…
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….
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