News Center Archive | Nielsen

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News Center | 04-10-2024

Allen Media Group Signs a Multi-Year Deal with Nielsen for Audience Measurement & Advanced Audiences Services

Nielsen, a global leader in audience measurement, data and analytics, and Allen Media Group (AMG) have announced a…
News Center | 02-10-2024

2024 Vice Presidential Debate Draws Over 43 Million Viewers

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across…
News Center | 01-10-2024

Nielsen data reveals finance industry’s top ad spenders as ad investment for the sector jumps more than 9%, year-on-year

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year….
News Center | 01-10-2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Japan

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today…
News Center | 01-10-2024

Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the…
News Center | 30-09-2024

Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16%…
News Center | 26-09-2024

Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content…
News Center | 24-09-2024

THE GAUGE™: MEXICO AUGUST 2024

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month,…
News Center | 24-09-2024

Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen’s August Media Distributor Gauge

NBCU achieves 13.4% of TV, largest share by a media company since tracking began in November 2023. NBC broadcast…
News Center | 18-09-2024

Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand

Discover how Nielsen’s new Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), is revolutionising…