A uniquely Australian solution to Australia’s digital content measurement problem Sydney, 18 August, 2022 – Nielsen today reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System. Purpose-built for local needs, enhanced DCR is a currency-grade solution to the…
Nielsen Cross-Platform Ratings launch Bangkok, Thailand, 11 August 2022 – Nielsen will deliver Cross-Platform Ratings in Q1 2023 in Thailand to provide a single, deduplicated audience metric across linear and digital streaming, regardless of platform or device. As consumers take greater control over their viewing, audiences are becoming increasingly fragmented across different types of media,…
Nielsen Ad Intel delivers insights to optimise your advertising strategy Singapore 17 August 2022 – Nielsen releases insights on the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in 10 markets in Asia Pacific leveraging its Nielsen Ad Intel solution. Arnaud Frade, Head of Commercial Growth for Nielsen…
TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads. TVTY was named a winner of the 2022 MarTech Breakthrough Awards in the Best SEM Solution category and the 2022 Sales and Marketing Technology Awards in the Product of the Year…
Three-year deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen’s National TV ratings NEW YORK – August 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) telecasts, a first-of-its-kind deal…
Panel assets surpass 500,000+ individuals across multiple platforms paving the way to creating a robust ID system for measurement in the digital media ecosystem NEW YORK – Aug. 10, 2022 – Nielsen (NYSE: NLSN), a global leader in media measurement and analytics, announced that its U.S. National TV panel reached 42,000 households, covering 101,000 directly…
Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Johannesburg, 10th August 2022 – Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the rollout of its enhanced Nielsen Identity System for Digital Ad…
Phase one of Nielsen TV panel expansion is complete, with representation increased from 58.9 million viewers to 96 million viewers Phase two is anticipated to be completed in Q1 2023, expanding the panel to represent an estimated 135 million TV viewers Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of…
New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s Scarborough qualitative measurement…
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step toward achieving Nielsen ONE NEW YORK (July 21, 2022) — In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across…