TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads. TVTY was named a winner of the 2022 MarTech Breakthrough Awards in the Best SEM Solution category and the 2022 Sales and Marketing Technology Awards in the Product of the Year…
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Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step toward achieving Nielsen ONE NEW YORK (July 21, 2022) — In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across…
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….