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  • Nielsen honored with two industry Awards

    TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads. TVTY was named a winner of the 2022 MarTech Breakthrough Awards in the Best SEM Solution category and the 2022 Sales and Marketing Technology Awards in the Product of the Year…

  • Nielsen’s industry-leading U.S. National TV Panel reaches over 42,000 households, comprised of 101,000 directly measured viewers

    Panel assets surpass 500,000+ individuals across multiple platforms paving the way to creating a robust ID system for measurement in the digital media ecosystem  NEW YORK – Aug. 10, 2022 – Nielsen (NYSE: NLSN), a global leader in media measurement and analytics, announced that its U.S. National TV panel reached 42,000 households, covering 101,000 directly…

  • Nielsen advances and brings scale for the digital measurement of the open web in South Africa

    Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Johannesburg, 10th August 2022 –  Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the rollout of its enhanced Nielsen Identity System for Digital Ad…

  • Nielsen expands Indonesian Television Measurement

    Phase one of Nielsen TV panel expansion is complete, with representation increased from 58.9 million viewers to 96 million viewers Phase two is anticipated to be completed in Q1 2023, expanding the panel to represent an estimated 135 million TV viewers Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of…

  • Nielsen and Urban Edge Network Sign New Agreement to Provide Consumer Insights for Historically Black Colleges and Universities

    New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s Scarborough qualitative measurement…

  • Celebrating 10 years of volunteering through Nielsen Global Impact Day

    On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022—4,000 more hours than last year!  NGID is our annual day of service, where employees step…

  • Nielsen’s Ad Intel Digital launches in South Africa

    For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Johannesburg, 20th July: Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring…