Phase one of Nielsen TV panel expansion is complete, with representation increased from 58.9 million viewers to 96 million viewers Phase two is anticipated to be completed in Q1 2023, expanding the panel to represent an estimated 135 million TV viewers Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of…
New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s Scarborough qualitative measurement…
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step toward achieving Nielsen ONE NEW YORK (July 21, 2022) — In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across…
On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022—4,000 more hours than last year! NGID is our annual day of service, where employees step…
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Johannesburg, 20th July: Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring…
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….
Marketers have long been divided on the right recipe for long-term sales growth: focus on sales, or focus on brand building. While the marketing landscape is rife with tech solutions to help brands and agencies easily track and validate their mid- and low-funnel spending, research shows that sales-driven efforts do little to acquire new customers—the…
Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across 17 more markets 4 July 2022 – Following the successful launch in 12 markets since the beginning of 2022, Nielsen continues the roll out of its enhanced Nielsen Identity System for Digital…
Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games. Madrid, 21st June 2022 – In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the…
Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers NEW YORK – June 15, 2022 – Nielsen (NYSE: NLSN) revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement…
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