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DMA Regions
Competitive Ad Spend
Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.
Industry Share of Voice Dataset
$3,499See more: Industry Share of Voice DatasetConsumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the Share of Voice (SOV) data you need to identify gaps and optimize media plans across different channels.
Industry Media Trend Report
$999See more: Industry Media Trend ReportIn today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how advertising spend by industry is changing over time. Empower your strategy and stay ahead of the game.
Industry Digital Trend Report
$499See more: Industry Digital Trend ReportCompetitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on digital advertising industry trends and build smarter advertising strategies.
Consumer Insights
Understand your consumers and drive targeted growth.
Scarborough Industry Reports
$395.00
Consumer behavior shifts fast. Nielsen’s Scarborough Industry delivers the industry’s most powerful local consumer insights across more than 80 Designated Market Areas (DMAs). By analyzing behaviors like anticipated spending, brand preferences, purchasing habits, and key drivers across age groups (18 to 55+), you can understand why people make the decisions they do. Use these local consumer trend insights to launch effective campaigns, enter new markets, drive results, and stay ahead of the competition.
Diverse Audience Reports
$499.00
Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, and grow your reach across different consumer segments.
ZIP Code by DMA®
DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
ZIP Code by DMA® Report
See more: ZIP Code by DMA® ReportZip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within specific geographic segments of a DMA. By analyzing data at the ZIP code level, marketers, advertisers, and media planners can gain deeper insights into local market conditions, enabling more targeted and effective strategies.