Products

DMA Regions

Competitive Ad Spend

Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.

  • Industry Share of Voice Dataset
    Industry Share of Voice Dataset
    $3,499

    Explore Nielsen’s Share of Voice data to uncover media gaps, optimize advertising strategies, and stay ahead in a competitive landscape with our SOV data.

    See more: Industry Share of Voice Dataset
  • Industry Media Trend Report
    Industry Media Trend Report
    $999

    Explore Nielsen’s Share of Voice data to uncover media gaps, optimize advertising strategies, and stay ahead in a competitive landscape with our SOV data.

    See more: Industry Media Trend Report
  • Industry Digital Trend Report
    Industry Digital Trend Report
    $499

    Stay ahead with insights into digital advertising trends. Nielsen’s competitive intelligence helps you track spending shifts, understand seasonality, and optimize your media strategy.

    See more: Industry Digital Trend Report

Consumer Insights 

Understand your consumers and drive targeted growth. 

Diverse Audience Reports
Scarborough Industry Reports

Consumer behavior shifts fast. Nielsen’s Scarborough Industry delivers the industry’s most powerful local consumer insights across more than 80 Designated Market Areas (DMAs). By analyzing behaviors like anticipated spending, brand preferences, purchasing habits, and key drivers across age groups (18 to 55+), you can understand why people make the decisions they do. Use these local consumer trend insights to launch effective campaigns, enter new markets, drive results, and stay ahead of the competition.

Diverse Audience Reports
Diverse Audience Reports

Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, and grow your reach across different consumer segments.

ZIP Code by DMA®

DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.

  • ZIP Code by DMA® Report
    ZIP Code by DMA® Report

    Unlock granular DMA data with ZIP-level insights from Nielsen. Understand local audience demographics and behaviors to create more effective marketing strategies.

    See more: ZIP Code by DMA® Report
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