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DMA Regions
Competitive Ad Spend
Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.
Industry Share of Voice Dataset
$3,499See more: Industry Share of Voice DatasetExplore Nielsen’s Share of Voice data to uncover media gaps, optimize advertising strategies, and stay ahead in a competitive landscape with our SOV data.
Industry Media Trend Report
$999See more: Industry Media Trend ReportExplore Nielsen’s Share of Voice data to uncover media gaps, optimize advertising strategies, and stay ahead in a competitive landscape with our SOV data.
Industry Digital Trend Report
$499See more: Industry Digital Trend ReportStay ahead with insights into digital advertising trends. Nielsen’s competitive intelligence helps you track spending shifts, understand seasonality, and optimize your media strategy.
Consumer Insights
Understand your consumers and drive targeted growth.
Scarborough Industry Reports
$395.00
Consumer behavior shifts fast. Nielsen’s Scarborough Industry delivers the industry’s most powerful local consumer insights across more than 80 Designated Market Areas (DMAs). By analyzing behaviors like anticipated spending, brand preferences, purchasing habits, and key drivers across age groups (18 to 55+), you can understand why people make the decisions they do. Use these local consumer trend insights to launch effective campaigns, enter new markets, drive results, and stay ahead of the competition.
Diverse Audience Reports
$499.00
Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, and grow your reach across different consumer segments.
ZIP Code by DMA®
DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
ZIP Code by DMA® Report
See more: ZIP Code by DMA® ReportUnlock granular DMA data with ZIP-level insights from Nielsen. Understand local audience demographics and behaviors to create more effective marketing strategies.