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Scarborough Industry Reports
$395.00
Consumer behavior shifts fast. Nielsen’s Scarborough Industry delivers the industry’s most powerful local consumer insights across more than 80 Designated Market Areas (DMAs). By analyzing behaviors like anticipated spending, brand preferences, purchasing habits, and key drivers across age groups (18 to 55+), you can understand why people make the decisions they do. Use these local consumer trend insights to launch effective campaigns, enter new markets, drive results, and stay ahead of the competition.
ZIP Code by DMA®
DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
ZIP Code by DMA® Report
See more: ZIP Code by DMA® ReportUnlock granular DMA data with ZIP-level insights from Nielsen. Understand local audience demographics and behaviors to create more effective marketing strategies.