Audience measurement

Know everything about your audiences with cross-platform measurement data comprised of the entire population and its shifting habits.

Audio measurement

Gauge your radio and podcast audience and reach.

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Cross-media measurement

Measure linear and digital media metrics across platforms.

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Digital measurement

Evaluate digital media and advertising consumption.

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Streaming measurement

Understand consumers’ relationships with streaming content.

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TV measurement

Connect with the TV audiences that matter most to you.

Media planning

Power your media planning and invest where it matters most with comprehensive data that shows where, when, and how to reach your target audiences.

Audience segmentation

Identify and activate your target audience with ease.

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Competitive intelligence

Discover what your competitors are spending and where.

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Scenario planning

Align your campaign strategy with your audiences’ habits.

Marketing optimization

Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey.

Marketing outcomes

Analyze your campaign performance against KPIs.

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Sports & games

Maximize sponsorships and turn fans into customers.

Content metadata

Discover what audiences want and connect them to more of the media, music, sports, and video content they love.

Audio metadata

Identify music, follow artists, and discover content.

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Sports metadata

Follow teams with schedules, stats, and scores.

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Video metadata

Personalize video content with show and celebrity data.