Digital Ad Ratings provides insight into accountability and helps the Dutch digital advertising market to grow
DIEMEN – November 7, 2017 – Today Nielsen (NYSE: NLSN) announces that Digital Ad Ratings is available in the Netherlands. Since its launch in 2011, Nielsen Digital Ad Ratings has become the standard for the independent measurement of online advertising campaigns in more than 30 countries worldwide.
Nielsen Digital Ad Ratings measures age and gender, unique visitors, reach, frequency and the Gross Rating Points (GRPs) for the full reach of online campaigns on desktop, tablet and smartphone. Due to the GRP approach, this measurement is comparable to television and allows advertisers, media agencies and publishers to optimize their advertising reach on all digital devices.
The service also includes measuring viewability by age and gender, unique visitors, GRPs and on-target rates per site and per ad. Nielsen offers the possibility to use different viewability providers and the flexibility for different viewability standards. In doing so, we help customers to respond to a market that is more dynamic than ever.
Denis Rochat, Nielsen Watch Leader, Benelux says: “Digital is playing an increasing role in brand advertising. This is also apparent from the net media expenditure recently published by Nielsen for the first half of 2017. Almost half of the total media budget goes to online advertising. Digital Ad Ratings sets a benchmark for the market, accountability and helps advertisers and agencies measure the return on investment of every dollar they spend on online advertising.”
OVER NIELSEN DIGITAL AD RATINGS
Nielsen Digital Ad Ratings was first launched in the US in August 2011 and provides comprehensive online advertising campaign metrics comparable to television. Nielsen Digital Ad Ratings combines Nielsen data with aggregated, anonymous and proprietary demographic data from participating online data providers. Reports are available one day after a campaign’s launch and provide agencies, advertisers and publishers with important information about the reach of ongoing campaigns.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides comprehensive insights into consumer viewing and buying behavior. Nielsen’s “Watch” division provides Total Audience measurement services to media and advertisers for all devices on which content – video, audio and text – is consumed. The “Buy” division offers manufacturers and retailers of consumer packaged goods the industry’s only global view of retail performance measurement. By integrating information from both segments with other data sources, Nielsen provides its customers with measurements and analytics that help improve business performance. Nielsen, an S&P 500 company, is active in more than 100 countries, representing more than 90% of the world’s population. For more information, visit www.nielsen.com.
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