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Nielsen and Sinclair Broadcast Group Announce Multi-Year Agreement Renewal for Local and National TV Measurement

2 menit dibaca | Februari 2018

Agreement Provides Nielsen Audience Measurement Across Sinclair Local Broadcast and National ‘Unwired’ Networks

New York, NY – Feb. 1, 2018 – Nielsen (NYSE: NLSN) and Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced a multi-year renewal agreement for Nielsen TV ratings.  The agreement includes a range of services across Sinclair’s local stations, digital broadcast networks and national unwired network.   

“Sinclair’s content plays a critical role for the communities in which it serves,” said Megan Clarken, President of Nielsen, Watch. “We’re delighted to continue our relationship with Sinclair and to support the countless growth opportunities involved in the deployment of ATSC 3.0.”

“We’re pleased to have reached a mutually beneficial agreement with Nielsen,” said Steve Marks, Executive Vice President & COO of Sinclair. “We are happy to continue our long-standing relationship, and look forward to Nielsen’s investments in Local broadcasting, as well as its future support of ATSC 3.0.”

TENTANG NIELSEN

Nielsen Holdings plc (NYSE: NLSN) adalah perusahaan pengukuran dan analisis data global yang menyediakan pandangan paling lengkap dan tepercaya tentang konsumen dan pasar di seluruh dunia. Pendekatan kami memadukan data milik Nielsen dengan sumber data lain untuk membantu klien di seluruh dunia memahami apa yang terjadi sekarang, apa yang akan terjadi selanjutnya, dan bagaimana cara terbaik untuk menindaklanjuti pengetahuan ini. Selama lebih dari 90 tahun Nielsen telah menyediakan data dan analisis berdasarkan ketelitian ilmiah dan inovasi, terus mengembangkan cara-cara baru untuk menjawab pertanyaan-pertanyaan terpenting yang dihadapi oleh media, periklanan, ritel, dan industri barang konsumen yang bergerak cepat. Sebagai perusahaan yang masuk dalam daftar S&P 500, Nielsen beroperasi di lebih dari 100 negara, mencakup lebih dari 90% populasi dunia. Untuk informasi lebih lanjut, kunjungi www.nielsen.com.

ABOUT SINCLAIR BROADCAST GROUP

Sinclair is one of the largest and most diversified television broadcasting companies in the country. Pro forma for the Tribune acquisition (before any related divestitures), the Company will own, operate and/or provide services to 233 television stations in 108 markets. The Company has multiple emerging networks as well as stations affiliated with all the major networks. Sinclair is a leading local news provider in the country and a producer of live sports content. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

Kontak

Nielsen: Dawn Rowan; (646) 654-8641; dawn.rowan@nielsen.comSinclair Broadcast Group: Steve Marks; (813) 886-9882; SMarks@sbgtv.com