Television Audience Estimates
An estimated 33.8 million people tuned in to watch the inauguration of Joe Biden as the 46th president of the United States on Wednesday, Jan. 20, 2021.
While coverage varied by network, 17 networks aired live coverage between approximately 10 a.m. ET to 4 p.m. ET.
The chart below highlights the sum of the average viewing audience for these networks. It’s important to note that out-of-home (OOH) viewing as well as connected TV (CTV) viewing are included in the 2021 total figures for this television (TV) ratings advisory. Contribution coming from CTVs can be as much as 11% for televised political events.
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Contact
Michael Receno
Michael.Receno@Nielsen.com
Sal Tuzzeo
Sal.Tuzzeo@Nielsen.com
