Report Details

Industry driven dataset: Share of Voice is available for 12 industries.

• Total advertising spend is broken out by Parent Brand and Media group.
• Data is broken out by Parent Company with total advertising spend by all media type group.
• Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television.
• Metric: Dollars.
• Coverage: United States of America – National View.
• Time Period: January 1st 2024 to December 31st 2024
• Format: .xlsx

How can you use this information?

• Track: Discover where brands are placing ads, or if new brands have entered the space.
• Assess: Analyze where gaps are to increase or shift promotional efforts.
• Strategize: Leverage insights for new media plans.

Applicable use cases: This dataset provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.