New York, NY – Sept. 21, 2020 – Nielsen announced today that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Hearst Anyscreen is an advertising platform offering preferred access to premium, brand-safe, local and national digital-video, over-the-top (OTT), display and social-media inventory from Hearst and other premier content providers in combination with advanced targeting solutions and analytics. With this agreement, Hearst Anyscreen will use Nielsen Marketing Cloud to help brands intelligently reach advanced audiences and drive better business outcomes.
By using Nielsen Marketing Cloud, brands can better manage, customize, activate and analyze audience data to reach the right audience and improve their media and marketing return on investment. Nielsen Marketing Cloud combines consumer behavior and media consumption data that provides companies with a deeper understanding of the consumer and the ability to inform and execute cross-channel marketing strategies.
“Hearst Anyscreen provides advertisers with high quality inventory and the scale to target at the local level, with reporting transparency at the core,” said Jonathan Sumber, Hearst Television Vice President, Digital Sales. “Digital marketing requires robust reach of audiences across multiple platforms, and we’re excited to expand Hearst Anyscreen’s capabilities with Nielsen’s industry-trusted data and marketing tools.”
“We’re thrilled to help Hearst Television and its various brands plan, activate and analyze marketing initiatives by accessing the highest quality audience data in the market that is underpinned by Nielsen,” said Ameneh Atai, Senior Vice President at Nielsen. “Reaching local audiences is more important than ever, and our relationship with Hearst will empower better engagement and more efficient media spend.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.