Banking- Scarborough Industry Report

$395

Elevate your banking strategy with Nielsen’s Scarborough Industry Banking & Finance Report. Access powerful, household-level consumer insights across U.S. markets. Understand crucial financial behaviors, investments and service usage to precisely optimize your marketing and sales efforts. Regional Datasets available with Top 10 Designated Market Areas (DMAs).

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This report includes household-level consumer insights, such as:

Primary bank: financial services used.
Investments done by the household e.g. Bonds, Mutual funds.
Recent mobile payment services used.
Professional financial services used.

Report details:

Industry specific dataset.

Age groups General Population, 18-34, 35-54, 55+
Time Period: July 2023 – October 2024
Format: .xlsx

Designated Market Area (DMA) Definitions

Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma.
Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports?

These industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Banking.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.