SINGAPORE, 27 May 2015: Global performance management company, Nielsen, was celebrated as the GOLD winner for the Market Research category at the Marketing Magazine’s Agency of the Year Awards 2015.
The Awards program celebrates ground-breaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalist in each of the categories. From there, a jury of 25 client marketers from leading brands including AIA Singapore, Changi Airport Group, DBS Bank, Lenovo, Samsung Electronics and Unilever Network assessed finalists’ submissions against key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community, as well as the quality of work executed over the past year.
“I am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazine’s Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,” said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
尼尔森公司（Nielsen N.V.）（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，全面了解消费者的观看和购买行为。尼尔森的 "观看 "业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，覆盖消费视频、音频和文本内容的所有设备。购买 "板块为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看 "和 "购买 "板块以及其他数据源的信息，尼尔森为客户提供世界一流的测量和分析服务，帮助客户提高业绩。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com 。