SINGAPORE, 27 May 2015: Global performance management company, Nielsen, was celebrated as the GOLD winner for the Market Research category at the Marketing Magazine’s Agency of the Year Awards 2015.
The Awards program celebrates ground-breaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalist in each of the categories. From there, a jury of 25 client marketers from leading brands including AIA Singapore, Changi Airport Group, DBS Bank, Lenovo, Samsung Electronics and Unilever Network assessed finalists’ submissions against key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community, as well as the quality of work executed over the past year.
“I am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazine’s Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,” said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.