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尼尔森音乐发布《2016 年加拿大音乐 360 报告

2 分钟阅读 | 2016 年 6 月

New York, NY – June 20, 2016 – Today Nielsen (NYSE: NLSN) announces the release of its comprehensive Nielsen Music 360 Canada Report for 2016. The report finds that while music listening remains as popular as ever in Canada, the way fans access and engage with music continues to evolve.

The Nielsen Music 360 Canada Report takes an in-depth look at consumer interaction with music in Canada. The study examines who music fans are, when and where they are consuming a variety of content and the brands, devices and services of preference. The report also features insights on consumer segments (e.g. Millennials, francophones), audience insights, discovery, share of time and wallet, social media, brands and more.

“The Annual Music 360 Canada Report demonstrates Nielsen’s commitment to the Canadian market and understanding Canadian music fans and their interaction with music and brands,” said Paul Shaver, head of Nielsen Music Canada.

主要发现包括

You can download the Nielsen Music 360 Canada Highlights Report here.

关于尼尔森

尼尔森控股公司(纽约证券交易所股票代码:NLSN)是一家全球绩效管理公司,全面了解消费者的观看和购买行为。尼尔森的 "观看"(Watch)业务部门为媒体和广告客户提供全受众(Total Audience)测量服务,覆盖消费内容(视频、音频和文字)的所有设备。购买 "分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息,尼尔森为客户提供世界一流的测量和分析服务,帮助客户提高业绩。尼尔森是标准普尔500强企业之一,业务遍及100多个国家,覆盖全球90%以上的人口。欲了解更多信息,请访问www.nielsen.com。

联系方式

Rogers & Cowan: Chris Robins: 310.854.8113; crobins@rogersandcowan.com