Effort to help television ecosystem unlock additional impressions and value across OTT and STB VOD inventory

New York, NY – June 19, 2018 – Today, Nielsen (NYSE: NLSN) and FreeWheel, A Comcast company (Nasdaq: CMCSA), announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. This announcement comes six months after Nielsen announced that it was integrating Comcast’s non-personally identifiable TV viewing data with its comprehensive panel data.

Nielsen will work with FreeWheel to expand measurement to over-the-top inventory and addressable set-top box video on demand. These efforts are aimed at unlocking greater understanding of the total television marketplace, allowing advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity via FreeWheel Advertisers, Markets and Publishers divisions.

“Nielsen is committed to building measurement solutions that account for the entire television ecosystem, from linear and—in view of our plans with Comcast and FreeWheel—across over-the top and set-top box video on demand inventory,” said Megan Clarken, Global President of Watch at Nielsen. “This solution will be critical to further unlock the power of television, wherever and however a consumer is watching that content.”

“The work Comcast and FreeWheel will be doing with Nielsen to make television, in all its forms, data-enabled, targetable and measurable is another step to unify TV as a platform,” said Marcien Jenckes, President, Advertising, Comcast Cable. “These efforts will add to the robust picture of viewership trends, further strengthening the currency used by the entire TV industry.”

Nielsen and FreeWheel plan to provide more details about this broader initiative ahead of the 2019 TV Upfront.

关于 COMCAST

Comcast Corp. (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal.  Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses.  It also provides wireless and security and automation services to residential customers under the XFINITY brand.  NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.

关于尼尔森

尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在发生了什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90 多年来，尼尔森以严谨的科学态度和创新精神为基础，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题，提供数据和分析服务。尼尔森是标准普尔 500 强企业之一，业务遍及 100 多个国家，覆盖全球 90% 以上的人口。欲了解更多信息，请访问 www.nielsen.com。

联系人

NielsenSal Tuzzeo: 646-654-5329; Sal.Tuzzeo@nielsen.com

ComcastDan Friedman: 917-520-1436; Daniel_Friedman@comcast.com