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尼尔森在全国范围内推出 "媒体影响力",韩国媒体业将从中受益

4 分钟阅读 | 2023 年 10 月

Media buyers, advertisers and agencies focussed on more effective targeting and better ROI among those to benefit most from Nielsen Media Impact SK launch

Seoul, South Korea October 5, 2023 Nielsen, a global leader in audience measurement, data and analytics today announced the South Korean launch of Nielsen Media Impact (NMI) – an industry-leading media planning and optimisation solution, delivering a comprehensive overview of where consumers are engaging with content, and the most effective ways to reach them. 

Fueled by Nielsen’s unique analytics and insights, including TV panels, and digital data, NMI offers the South Korean media industry deduplicated media consumption metrics across multiple platforms, all in one easy-to-use planning interface.

In addition, NMI gives advertisers, agencies, and publishers the ability to know which different media combinations are most likely to reach their key audiences, how much time those audiences spend on various media channels, as well as a range of useful demographic information.

NMI data also allows users to craft media plans based on advanced audience attributes, such as psychographics, and lifestyle and media behaviours, which are essential for effective targeting.

Key benefits

Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added: “In order to meet the rapidly-changing media consumption habits of Koreans, it’s crucial that the nation’s agencies, advertisers, and publishers have a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising. That’s what NMI does best. Its launch in South Korea highlights our commitment to empowering the industry to make data-informed decisions. It allows ad buyers and sellers to easily craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.”

Nielsen Media Korea Director (Advertisers & Agencies), Inho Um, said: “NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads. Whether you’re looking to showcase the benefits of your media or determine the optimal combination of ads to reach your target audience, NMI has you covered.”

South Korean media agency, Spring & Flower, is one of the first industry players to embrace the competitive advantage offered by Nielsen NMI, signing on as one of the product’s launch clients. Head of Media Analysis & Experience for the company, Sangyoon Hong, said: “Advertisers are increasingly asking for integrated insights and consolidated performance metrics for their online and offline media operations, so it made sense for us to be one of the first agencies in the country to implement a cutting-edge solution like NMI. It allows us to customise our client data analytics in so many exciting ways and we’re thrilled to make its many features available to our new and existing clients.”

关于尼尔森

作为受众测量、数据和分析领域的全球领导者,尼尔森影响着全球的媒体和内容。通过我们对所有渠道和平台上的受众及其行为的了解,我们为客户提供独立的、可操作的情报,使他们能够在现在和未来与受众建立联系和互动。尼尔森在全球超过 55 个国家开展业务。 

了解更多信息,请访问www.nielsen.com,并在社交媒体(Twitter、LinkedIn、Facebook 和 Instagram)上与我们联系。

About Spring & Flower

SPRING & FLOWER is a hybrid branding Company that breaks boundaries and delivers solutions for today’s world. We find your brand’s real problems and design brand experiences with strategy and creative language that moves people. We are involved in everything from the birth to the growth of a brand, including commercial film, media, digital content, pop-up stores, merchandise, publishing, music, and sales performance marketing. 

Learn more at www.springnflower.com and Instagram at www.instagram.com/springnflower.

媒体联系人

Dan Chapman
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462

Kyoji Nakao
Manager, Communications, Nielsen APAC
kyoji.nakao@nielsen.com
+81-80-4597-4256