Plan smarter. Reach further. — with Nielsen Media Impact
Cross-media planning that turns insights into impact.
Build and analyze smarter media plans across TV, CTV, digital, audio, and more* with Nielsen Media Impact. Leverage respondent-level data against key audiences to simulate strategies, optimize budgets, and improve reach and frequency — so every impression delivers stronger results and every campaign drives higher ROI.
Insights
Discover audience engagement and unlock incremental reach opportunities
Analyze past media behavior to uncover platform opportunities across advanced audiences – whether strategic, first-party, third-party or Nielsen defined. Leverage detailed audience insights, incremental reach, and time-spent metrics to identify where your target consumers engage most, helping you make smarter media decisions.
Planning
Create, simulate, and optimize cross-platform media plans easily
Build and compare media plans across channels using an intuitive interface. Compare multiple scenarios, adjust reach and frequency, and reallocate budgets to maximize your cross media planning and ensure every dollar delivers the best possible ROI.
Actionable insights
Comprehensive customer analytics
Understand the consumerʼs path to purchase with a leading syndicated collection of customer journey analytics across nearly all major categories. Tap into key insights around each stage of the journey, including social activities, point-of-sale factors, brand choices, media influences and much more so you can get a clear view of your customers and how they make decisions.
Data-supported optimizations
Optimize based on your objectives
Reach, influence and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints. With pivotal insights around incremental and deduplicated reach across channels, budget scenarios and point of diminishing return, you will determine the best way to deliver your message to your intended audience.
Unparalleled coverage
Gain global insights
Leverage powerful planning insights in international markets to empower your strategy and stay ahead of the competition. With local learnings you can ensure youʼre making the most of your global campaigns by truly understanding your customers in local markets around the world.
