Steve Matthesen is President, Latin America for Nielsen. He was appointed to this role in November 2014, leading our Watch and Buy businesses across Mexico, Central and South America.
Prior to this role, Steve served in our Product Leadership team where he launched our new practice structure, leading two of our four practice areas — Consumer Activation and Innovation — as well as our new non-CPG verticals, Financial Services, Automotive and Public Development & Sustainability. He was also responsible for our non-CPG segmentation business (formerly known as Claritas) and created the new non-CPG business unit in North America.
He joined Nielsen in 2009 as Executive Vice President, where he led our manufacturer relationships in North America for four years. Steve grew this into a billion dollar business growing double digits annually by delivering enhanced analytics and client service, driving both strong organic growth and competitive wins.
Before joining Nielsen, Steve was a Partner and Managing Director at The Boston Consulting Group, working with leading companies in media, consumer goods, and retail with a focus on driving sustainable performance improvement.
Early in his career, Steve was part of the space program, where he managed a team of engineers and scientists on numerous projects to deliver military and scientific satellites into space.
Steve holds an MBA from The Wharton School at The University of Pennsylvania, an M.S. in Computer Engineering from the University of Southern California and a B.S. in Electrical Engineering and Computer Science from Duke University.