Tina Wilson is Nielsen’s Portfolio Analytics and Ecosystem Partnerships Group General Manager. She’s responsible for helping local, national and global media buyers and sellers grow through data-driven insights, including helping marketers assess how well they invested to grow their brand and persuade audiences to take certain actions such as endorse a brand, subscribe to a service, or make a purchase.
Tina joined Nielsen 27 years ago, and has held progressive leadership roles around the world. Her last role was Executive Vice President, General Manager of Audience Outcomes product development, engineering, operations & data science.
With over 30 years of experience, Tina actively collaborates as a Senior Deputy and Strategy Officer for the World Economic Forum for Media, serves as Advisor to the Paley Center for Media Los Angeles Board of Governors, is a member of the Advisory Board at Point Loma University and a guest lecturer at colleges across the United States.
She has been a lifelong mentor to many Nielsen and non-Nielsen executives and serves as Executive Sponsor of Nielsen’s multi-generational (N-GEN) and Native American, Tribal, Indigenous (NATIV) Business Resource Groups.
Tina has a Bachelor of Applied Sciences and a Master in Science in Gerontology and Statistics from the University of Guelph, Canada. In 2022, Tina was awarded the Ad Monster’s and AdExchanger’s Top Women in Media recognition for her commitment to mentoring.