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The 2022 ROI Report

If driving media ROI is your job, this report helps you do it better.

We reveal what drives returns, how to measure them and how to improve on the metrics you already have. Get a report tailored to your role below.

Choose your path ↓

Advertisers

Grow ROI to grow your brand

Agencies

Boost ROI to retain and grow clients

Media Sellers

Demonstrate ROI to win business

Hey advertisers,

Did you know that most channels don’t perform across the full marketing funnel? We dig into that and other topics, including:

  • • How much to spend on media
  • • Which new channels deliver
  • • What audience metrics indicate about sales

Only 36% of channels deliver on both revenue and brand goals


Hey agencies,

Did you know that getting a higher ad budget can help your client get a higher ROI? Learn why, and get more insights like:

  • • Which channels pair best with your client’s goals
  • • How you can measure the impact of emerging media
  • • How targeting improvements can boost returns

50% of media channel investments are too low to be effective


Hey media sellers,

Did you know that your client’s ad budgets might be limiting the impact of your media? Learn more about that plus other insights, including:

  • • How to refine CPM strategies based on ROI
  • • How brand and sales outcomes impact spend retention
  • • How your targeting can boost the ROI of your media

Media spend needs to be between 1%-9% of revenue to stay competitive