- 4.6 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home
- In-home streaming reaches 4.3 million2 Hong Kongers
- Youtube and myTVSuper round out the top twoA streaming platforms
Hong Kong, 27 January 2022 – Today, Nielsen (NYSE: NLSN) released for the first time streaming insights revealing that in-home viewing Hong Kongers spent 4.61 billion minutes streaming3 in the first two weeks of January 2022 with a total net reach of 4.32 million in-home viewing Hong Kongers.
In a first for Hong Kong, Nielsen’s streaming insights reveal that video streaming platforms accounted for 20.1% of audienceB total video time. It also provides a view into the broadcastC share of audience total video consumption of 63.7% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: “We are delighted to release streaming insights for the first time ever in Hong Kong. Measuring and monitoring audience streaming behaviour in a comparable way and putting it in context with total audience video consumption share provides a critical perspective for the industry as they seek clarity around the various video content that audiences engage with. We’re thrilled to work closely with content creators, media companies, streaming platforms, advertisers, industry groups, talent agencies and the talent to deliver these insights.”
Ranjeet Laungani, Managing Director for Nielsen in North Asia said “As streaming consumption rapidly increases in Hong Kong, the launch of our Streaming Platform Insights solution is a landmark milestone for the market. For the first time, buyers and sellers of media will be in a position to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsen’s exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.”
About Nielsen Streaming Platform Insights Solution
Nielsen Streaming Platform Insights uses people-powered panels and proprietary metering technology to measure what platform is streamed and the device used to stream (smart TVs, connected devices, video game consoles, computer, mobile).
By fusing the who, where, and what, we’re able to create a macro view of how audiences engage with various streaming platforms in the home. This intelligence can help you make critical decisions about the best ways to reach your desired audience, enhance your guided content, or optimize your subscriber acquisition strategy.
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 14, 2022 ; Remarks: In-Home Network Only
- Based: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 14, 2022
- Nielsen Streaming Platform Insights Solution; Data period: January 1 – 14, 2022
Nielsen Streaming Platform Insights reflect streaming activity on the in-home internet network only (e.g. wifi or wired internet connection). Out-of-home streaming activity or in-home streaming that occurs off the home internet network (e.g. over a cellular connection) is excluded.
A. Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 14, 2022
Nielsen is continually looking to expand the number of new platforms in our Streaming Measurement. This release currently excludes:
B. Amazon Prime Video, Apple TV+, Disney+, HMVOD and UTV Audience is defined as the 4.3 million Hong Kongers with in-home streaming activity
C. Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non-listed channels (i.e. Satellite channels)
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.