Audience Is Everything™
Nielsen uncovers what audiences want,
so you can make media that counts.
Solutions
Connecting you to audiences, growth and new opportunities.
Audience
measurement
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Media
planning
Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.
Marketing optimization
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.
Content
metadata
Discover what audiences want and connect them to more media, music and sports content they’ll love.
Insights
Stay ahead of media’s evolution with our timely insights.
Featured report
The 2022 ROI Report
If driving media ROI is your job, this report helps you do it better.
The state of global media
Featured report
What World Cup fans really want
Discover how brands, broadcasters and platforms can capitalize on the FIFA World Cup™ and it’s billion-plus views.
Featured report
Global Marketing Report
Find out what Marketers around the globe have to say about what’s driving their media, data, tech and measurement strategies.
People
Real people are always at the heart of our data.
750K+
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
15K+
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
14
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.
