New York, NY – July 11, 2019 – Nielsen (NYSE: NLSN) and SagamoreHill Broadcasting, LLC announced today that they have reached a multi-year agreement for Nielsen Local TV measurement services for two markets. The stations are WVNC-NBC and WLTZ-NBC/WLTZ-DT2-CW, respectively, in Watertown-NY and Columbus-GA (Opelika-AL).
“We are pleased to be working again with Nielsen,” said Louis Wall, President and CEO of SagamoreHill Broadcasting. “Their local TV audience research, which includes coverage of broadcast-only homes, will enable us to accurately and comprehensively show our value to advertisers.”
Nielsen combines the scale of big data with in-market local panels to provide the industry with complete, unbiased coverage of the local marketplace including viewing in broadcast only homes. Nielsen remains the only true persons-level measurement service available to the marketplace.
With this new agreement, SagamoreHill TV stations will utilize a comprehensive suite of Nielsen data to demonstrate value to advertisers.
“We’ve always had a great dialogue with SagamoreHill Broadcasting and are delighted to provide them with local measurement again,” said Catherine Herkovic, EVP and Managing Director, Nielsen Local. “We look forward to working with them to showcase their value to advertisers and empower them with stronger measurement and insights that will drive bottom line business results.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.