From stats and scores to game footage, sports are a big player in mobile content. According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day between January to September 2012. Twelve percent of smartphone owners and 10 percent of tablet owners did so more than three times a day.
While sports content comes in many shapes and forms, sports fans typically pay most attention to the latest scores and stats. Among owners of multiple connected devices, smartphones and laptops were the preferred device for checking sports scores (16%, respectively), followed by Internet-enabled TV sets (12%) and tablets (9%).
For more sports-related insights, including consumers’ cross-platform media habits, athlete endorsement potential, and trends in advertising spend, download the State of the Media: 2012 Year in Sports.