Insights | 10-11-2025
From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
Insights
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Insights | 08-03-2025
Asian millennial women use their buying power to protect the environment
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
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Insights | 07-08-2024
AANHPI audiences’ influence on media trends
Rose Yan discusses the influential role of AAPIHM
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Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
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Insights | 02-05-2024
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media,…
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Insights | 01-05-2024
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to…
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Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers,…
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Insights | 07-06-2022
For AANHPI audiences, streaming brings families together
An increase in AANHPI representation is bringing multi-generational households together for a shared content…
