News Center Archive

News Center | 21-01-2026

Strategic hire marks latest milestone in Gracenote’s continued expansion into CTV advertising &…

News Center | 21-01-2026

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance for Digital Platforms in Poland…

News Center | 20-01-2026

Christmas Day is Most-Streamed Day Ever with 55 Billion+ Viewing Minutes, led by NFL on Netflix and Prime Video…

News Center | 19-01-2026

The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content That Reflect Their Culture…

News Center | 19-01-2026

During December, streaming’s share of TV viewing in Mexico settled at 24.3%, an increase of +0.1 share…

News Center | 19-01-2026

December, the first month of winter and the holiday season, has traditionally encouraged families to spend time…

News Center | 12-01-2026

Nielsen appoints former TikTok executive Matty Lin as APAC regional sales leader, strengthening commercial…

News Center | 06-01-2026

First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while…

News Center | 22-12-2025

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite Roku gains access to…

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