Bundle and Save: Get both the U.S. Sponsorship Media Valuation Report and the U.S. Fan Insights Report for only $899.

Report details:

• Data included: Duration and Quality Index(QI) Media Value for brand exposures appearing in TV broadcasts of live games. 
• Leagues and seasons covered: NFL (2024-2025 season), NBA (2024-2025 season), MLB (2024 season), NHL (2024-2025 season), WNBA (2024 season), NWSL (2024 season), NASCAR (2024 season), and PGA Tour (2024 season, US values only).  
• QI media value methodology: Uses cutting-edge AI technology to capture brand exposure metrics, applies Nielsen’s proprietary QI Score to weight and discount exposures, and combines audience data and advertising rates to calculate QI Media Value. 
• Exclusions: Non-sponsor exposures, such as sports properties’ logos or broadcast partners, and apparel manufacturer exposures were removed from the analysis.  

How can you use this information?

Rights Holders:

• Assess how your sponsorship assets and their associated values stack up against the leaders in the sports sponsorship industry.
• Use the insights to identify opportunities to improve your offerings and sponsorship packages by understanding what top-performing properties are doing to grow sponsor media value.
• Use the data to better position your assets and demonstrate their competitive value to potential sponsors.

Brands:

• Compare the value you’re receiving from your current sponsorships against the industry leaders.
• Use industry benchmarks to prove that your sponsorship investments are generating value that is on par with, or better than, what other brands are achieving.

Agencies:

• Leverage industry benchmarks to provide data-backed recommendations to both rights holder and brand clients.
• Use the report to develop more compelling proposals for your clients by showing how their assets or potential partnerships compare to industry leaders.  
• Identify new opportunities: Spot emerging trends for your clients by analyzing the Media Valuation of top-performing sports.

Applicable use cases: Sports properties (leagues and teams), corporate brands and sponsors, and sports marketing agencies rely on this report to make data-driven decisions and maximize the value of their sports sponsorship investments.   

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