U.S. Sports Fan Insights Report
The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan Insights Report provides national-level sports fan data to quantify fanbases, inform marketing strategies and make confident sponsorship investment decisions.
Categories:
Report details:
- League driven dataset: U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour.
- Demographics included: Age, Gender, Ethnicity, Region, Education, Marital Status and Kids in Household.
- Coverage: U.S. Only.
- Sample size: N=17.750
- Time period: January – May 2025.
- Format: .pdf
How can you use this information?
How can you use this information?
- Quantify and define fanbases to understand behaviors and preferences to grow your audience
- Maximize the return on your sponsorship investment by connecting your brand with the right audience.
- Develop data-driven content and activation strategies that resonate with fans.
Applicable use cases: Brands, agencies, media entities and sports properties rely on Nielsen Fan Insights to understand, grow and connect with fans in the competitive sports landscape.
Do you want to get access to more data?
People also purchased
-
U.S. Sports Fan Insights Report – New
See more: U.S. Sports Fan Insights Report – NewExplore our fan insights report to understand sports fans and improve your marketing strategies effectively.
-
Sponsorship Media Value Benchmarking Report
See more: Sponsorship Media Value Benchmarking ReportExplore benchmarking sponsorship deals across leagues and discover media value insights for major sports leagues in the U.S.
