Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Jan. 12 – Jan. 18, 2026

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
His & Hers
1
2,244
6Netflix
Stranger Things
2
1,912
42Netflix
Landman
3
1,772
20Paramount+
The Rip
4
1,393
1Netflix
The Pitt
5
1,158
17HBO Max
11.22.63
6
970
9Netflix
The Closer
7
939
111Netflix | Peacock | Pluto TV
The Traitors
8
892
41Peacock
Fallout
9
844
13Prime Video
Bluey
10
802
154Disney+

SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Pluto TV, Starz), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video contentโ€™s reach, regardless of where consumers view it.

Linear TV

Top 10

Broadcast, cable, syndication and live streaming programs

Discover the weekโ€™s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).

Week of Feb. 02 – Feb. 08, 2026

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGORIGINATOR
SUPER BOWL LX
1
124,934
38.4NBC | TEL
SUPER BOWL KICK-OFF
2
77,236
26.2NBC
SUPER BOWL POSTGAME
3
61,297
21.4NBC
SUPER BOWL PREGAME (5:30p)
4
32,289
12.4NBC
WINTER OLYMPICS SUN PRIME 1
5
20,021
8.9NBC
SUPER BOWL PREGAME (5:00p)
6
19,948
8.2NBC
SUPER BOWL PREGAME (4:30p)
7
13,477
6.0NBC
WINTER OLYMPICS OPENING CEREMONY
8
13,262
6.3NBC
WINTER OLYMPICS SAT PRIME 1
9
11,148
5.5NBC
SUPER BOWL PREGAME (4:00p)
10
10,703
4.9NBC

Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.

* The โ€œTotalโ€ chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.

Nielsen TV Ratings

Discover what U.S. audiences are watchingโ€”where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – December 2025, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$130.1
7.9HEALTHCARE
COCA-COLA CO
2
$101.6
4.4CONFECT., SNACKS & SOFT DRINKS
ALLSTATE CORP
3
$93.4
3.2INSURANCE & REAL ESTATE
STATE FARM MUTUAL AUTOMBL INSRNC CO
4
$88.8
1.6INSURANCE & REAL ESTATE
CAPITAL ONE FINANCIAL CORP
5
$88.5
4.4BUSINESS & CONSUMER SVCS
FOX CORP
6
$85.4
3.1PUBLISHING & MEDIA
AT&T INC
7
$84.4
4.0BUSINESS & CONSUMER SVCS
ELI LILLY & CO
8
$81.4
2.0HEALTHCARE
DEUTSCHE TELEKOM AG
9
$77.3
4.5BUSINESS & CONSUMER SVCS
PROCTER & GAMBLE CO
10
$71.5
10.5SOAPS, CLEANSERS & POLISHES

Fonte: Notas da Nielsen Ad Intel: Exclui PSAs. Spot TV Live+7 para P2+. O Spot TV inclui os 10 principais DMAs hispรขnicos da Nielsen com base em residรชncias com TV. O preรงo da publicidade polรญtica varia de acordo com a emissora e estรก sujeito a alteraรงรตes, portanto nรฃo pode ser comparado a perรญodos anteriores.

Observaรงรฃo: os dados de impressรฃo e gastos com anรบncios promocionais nรฃo categorizados foram excluรญdos do grรกfico.

Anรบncio Intel

Diferencie sua marca da concorrรชncia com inteligรชncia de publicidade em canais e plataformas, incluindo TV, mรญdia impressa, digital, out-of-home e cinema.

Jogos de vรญdeo

10 principais

Descubra os principais videogames que os americanos pretendem comprar.

Semana encerrada em 14 de fevereiro de 2026 | Console e PC

TรTULORANKClassificaรงรตes da semana anterior
Grand Theft Auto VI11
Resident Evil: Rรฉquiem22
Deserto Carmesim36
WWE 2K26412
Fortnite53
Minecraft55
Wolverine da Marvel510
Nioh 384
Fรกbula88
Call of Duty: Black Ops 7816
Monster Hunter Stories 3: Reflexo Distorcido816

Fonte: Nielsen Video Games Tracking

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