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Europe in focus: Marketing trends to watch
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
Articles
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Transforming audience data fragmentation into advertising advantages in Indonesia’s multi-screen landscape
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
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Serving success: How tennis, padel and pickleball can elevate brands and rights holders
Tennis captivates fans worldwide. Understanding fans can unlock opportunities for brands and rights holders.
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How AI is redefining marketing, today and tomorrow
Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing…
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Maximizing your marketing effectiveness with data-driven decision making
It’s critical for marketers to check their perceptions of channel performance with data to optimize their…
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Reconnecting with LGBTQ+ audiences
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
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The future of retail media
Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the…
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Generational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
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Connected TV is transforming advertising
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
