Insights | 09-10-2025
Marketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Insights
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Insights | 25-09-2025
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
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Insights | 02-09-2025
Asia Pacific’s Ad Spend Snapshot: H1 2025
Advertising across Asia Pacific is evolving faster than ever. As media investments shift and creative…
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Insights | 05-08-2025
3 Key Insights to Optimise Your Media Planning
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
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Insights | 01-07-2025
Measuring What Matters
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
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Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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Insights | 11-03-2025
The ROI of AI
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
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Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
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Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
