Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Insights
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Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
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Insights | 13-09-2023
Beyond today: Why long-term marketing drives business longevity
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
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Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
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Insights | 14-06-2023
Building brands with sports sponsorship
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Insights | 30-03-2023
5 brand building factors for emerging media
Discover the 5 factors that move the needle for brand building across branded content, influencer and podcast marketing…
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Insights | 10-01-2023
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Marketers today need to understand the ROI across the full range of marketing objectives, including both traditional and…
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Insights | 20-12-2022
Environmental ROI drivers: Unlocking insights to lift performance
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
