Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
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