Hispanic representation
Representation matters
The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. The Hispanic community now represents 19% of the U.S. population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. With a buying power of $2.7 trillion, if U.S. Latinos were a standalone economy, they would be the seventh-largest GDP in the world—ahead of Italy, Brazil, and Canada. Additionally, more than half are age 34 and younger—an age when many are still developing their brand and content affinity.
Nielsen Diverse Intelligence Series
Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional than ever and when it comes to inclusion and representation, has different expectations of content creators, media platforms, brands and advertisers.
Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement
In the latest report, see how Latinos are driving higher engagement than ever before to sporting events, and bringing along all U.S. audiences. Check out the highlights:
Past Hispanic reports
ReportHispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
TV & streaming4mins read
ReportLatino-led content and viewers: The building blocks for streaming success
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the findings…
Audiences1mins read
ReportInclusion, information and intersection
Download the report to learn about the U.S. Latino community and how brands can tailor their dialogue with America’s…
Audiences2mins read
Latest Hispanic insights
ArticleHispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
TV & streaming3mins read
ArticleRepresentative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
TV & streaming4mins read
ArticleLatino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
Audiences4mins read
About the Hispanic community
La union hace la fuerza: Nielsen joins the Latinx community to celebrate Hispanic Heritage Month
While Americans observe Hispanic Heritage Month between September. 15 and October. 15, Nielsen actively supports Hispanic causes and organizations year-round. This support is closely aligned with our values and is near-and-dear to our Latinx associates, who hail from countries around the world. For example, earlier this year at Cannes Lions, we worked with We Are All Human to release the findings of the Hispanic Sentiment Study — a comparative analysis of Hispanic attitudes from 2018 to 2023 about the resilience and progress of the Hispanic community and their relationship with brands.
How we reach out
Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.
Check out insights on Asian Americans and African Americans.
Community collaborations
Your privacy matters
Your voice, your preferences and the power you yield as a consumer matter not only to the businesses that produce the products and media you consume but also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.
