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Audience Is Everything

From chaos to clarity: Unlocking the power of data-driven marketing

Achieve clarity in your marketing strategy and drive impactful results by navigating chaos with data-driven insights from Nielsen’s 2025 Annual Marketing Report.

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Solutions

Connecting you to audiences, growth and new opportunities.

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Featured product

Nielsen ONE

One clear view of your audience, brought together in one seamless platform.

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Audience
measurement

Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.

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Media
planning

Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.

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Marketing optimization

Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.

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Gracenote content metadata

Connect audiences with the TV, movie, sports, music and podcast content they’ll love.

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Insights

Stay ahead of media’s evolution with our timely insights.

  • The Gauge

    Featured

    The Gauge

    13mins read

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People

Real people are always at the heart of our data.

 750K+

People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation.

Panels

 13K+

Employees power our business globally

Our passionate workforce drives a better media future across 57 countries. 

Careers

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Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure.

Business inclusion,
impact & belonging