We’re happy to announce that Nielsen has completed its acquisition of Pointlogic, a global leader in marketing decision support systems that improve precision and allocation through innovative software.
This acquisition is especially exciting, as it takes us another step closer to transitioning Nielsen into a more digital company and allows us to meet the evolving needs of our clients.
“This acquisition significantly enhances our clients’ ability to plan and execute with greater precision in today’s digitally enabled marketing environment,” said Megan Clarken, President, Product Leadership, Nielsen. “Together with Pointlogic, Nielsen is transforming the way clients reach, engage and activate consumer connections in the most effective way—with the brand and business outcomes they want to achieve.”
This acquisition extends our data and planning assets across our Watch and Buy divisions. It also advances the adoption of Nielsen Total Audience data, including Digital/Total Ad Ratings and Digital/Total Content Ratings around the world. With clients in more than 100 countries, Pointlogic software is integral to the media planning functions of agencies, media owners and advertisers.
“In today’s dynamic media environment, agencies, media owners and advertisers need solutions that bridge traditional and digital planning, as well as apply best-in-class analytics and decision support systems to improve their strategic planning and, ultimately, marketing ROI,” said Sjoerd Mostert, co-founder of Pointlogic. Peter Kloprogge, the other co-founder of Pointlogic adds, “We’re delighted to build on the momentum with Nielsen and find even more ways to leverage our mutual value for the benefit of clients.”
