Locations >

Serbia

Head office

Milutina Milankovića 1ž
11070
Belgrade, Serbia
Office: +381 60 352 35 45

Nielsen in Serbia

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Serbia. Learn more about our local offerings.

Available Solutions

Audience measurement

Media planning

Marketing optimization

Content metadata

Stay up to date

Explore the latest insights for Serbia

Article
Radio Listening in Norway 2024: Radio and audio maintain a strong position

Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…

Media
3mins read
Article
Need to know: What can you learn from your competitors’ ads?

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…

Advertising
5mins read
Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Media
3mins read

Discover the latest news from Nielsen in Serbia

March 2025 – Less Time Spent Watching Video

Warsaw, Poland – April 28, 2025 – Nielsen, a global leader in audience measurement, data and…

Read more: March 2025 – Less Time Spent Watching Video
Partha Sengupta named new leader of Nielsen’s Global Capability Centers

Nielsen announced that Partha Sengupta is Managing Director and leader of its new Global Capability Centers…

Read more: Partha Sengupta named new leader of Nielsen’s Global Capability Centers
Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies

The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring…

Read more: Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies

Helpful links

Find global logins or search for location-specific logins by region.

Panelist help

Learn more about what it’s like to join a Nielsen panel or survey.

Press requests

For all media requests, please contact a member of our communications team.

Contact us

In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.