Word of mouth drives sales and makes marketing significantly more effective. And now you can plan media to maximize your advertising’s word of mouth impact.

This webinar focused on key insights from Nielsen and Keller Fay drawn from a fusion of NPM (National TV) and TalkTrack® (Keller Fay’s Word of Mouth measurement system).

Key takeaways:

• The role of TV in generating word of mouth
• Word of mouth’s influence on purchase decisions and how to incorporate it in media plans
• How planning media for “expressions” rather than “impressions” can impact which programs are more attractive advertising vehicles