Overview
‘Always on’ consumer research built to strengthen your business
In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and marketing goals.
Nielsen Consumer & Media Viewは、絶えず進化する消費者環境を理解するために不可欠なツールです。豊富な人口統計データやライフスタイルデータ、購買行動や購買意向に関する情報、広範なメディア習慣レポートなど、Consumer & Media Viewは、成功するブランド、広告、マーケティング戦略の策定を支援します。
Consumer & Media Viewは、優先オーディエンスを特定し、 プランニング、広告メディアの購入または販売、ビジネスおよび消費者戦略を通知し、包括的な市場/カテゴリのランドスケープビューを構築します。
機能
Understand your audience
Advanced audience insights
Characterise consumers based on their demographics, lifestyle habits, attitudes, purchasing intentions and patterns of media consumption.
Purchase intention
Analyse your key audiences in terms of product ownership, intent to purchase, and propensity to switch.
Discover what drives the consumer
Gain an in depth understanding into why consumers purchase certain products, consume specific media, their interests and activities and attitudes across multiple categories
Brand & product planning
Unlock an unrivalled understanding of your market – category, product and customer penetration, product share, wallet share, and market dominance.
ユースケース
Powerful tools made for you
メディア・オーナー
Monetise your audiences by unlocking invaluable insights to understand your audience on a deeper level. Consumer & Media View also provides you with insight into consumer’s changing media consumption behaviours to underpin sales prospecting, marketing content and responding to briefs.
広告主
Gain a competitive edge by understanding evolving consumer trends and behaviours. Categorise your current and prospective customers accurately, and identify priority segments for growth. Stay ahead of the curve by shaping winning consumer strategies and solving business challenges, and accessing comprehensive market overviews to make data-driven decisions.
広告代理店
Boost the effectiveness of your media channel planning and strategy development with powerful insights across detailed media consumption behaviour, product ownership and intention to buy. Ensure your message resonates with key audiences by delving into a wealth of attitudinal and lifestyle behaviours to guide communication tone and manner.
Sports bodies*
*Available in Australia and NZ
Link sports fan engagement insights with characteristics data across retail, media and sports industries to understand potential brand partnerships and sponsorship opportunities.
カバレッジ
Unparalleled coverage for all of your consumer research needs
*Note: The product is called Consumer Media Insights in New Zealand.
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