Nielsen (NYSE: NLSN) today announced the launch of Digital Ad Ratings in Taiwan, further expanding the solution’s global footprint to provide a total view of ad campaign audiences across computer and mobile devices. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent ad campaign measurement in more than 20 countries.*
Digital Ad Ratings measures the demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s full digital audience across computers, tablets and smartphones in a way comparable to TV, enabling advertisers, media agencies and publishers to maximize their advertising reach across digital platforms.
“In addition to our current TV audience measurement service, our clients also depend on us to provide quality measurement that not only meets their respective needs but does so in a way that drives value and provides the most comprehensive understanding of their audience and campaign effectiveness across platforms,” said Toni Petra, Head of International Watch, Nielsen.
In Taiwan’s heavily mobile market, it’s imperative that measurement reflects market needs—understanding the unduplicated reach across computers and mobile devices. With Digital Ad Ratings, marketers will be able to better plan and measure their audiences with like-for-like reach and frequency metrics across screens and have a deeper understanding of the connection between online and mobile separately and together.
“Nielsen has already launched Digital Ad Ratings in several countries. Key capabilities include big data integration, cross-screen measurement, real-time feedback, and unduplicated reach. We are so glad Nielsen has expanded its Digital Ad Ratings to Taiwan,” said Bryan Wang, Head of Marketing Science, Greater China, Facebook.
“Clients, agencies and the media now have a common language and common way to communicate, and everyone in this ecosystem is actually very clear about what we really want,” said Robin Lu, President, Media Palette.
“This is fantastic! We’ve taken this language and standardized it for the first time. In addition to reach on mobile phones and PCs, Digital Ad Ratings can calculate GRP value, which is exactly the same index used for traditional TV. Therefore, clients can easily judge whether their digital investments have reached the expected effectiveness by referring to GRP,” said Jerry Weng, Head of Xaxis.
*Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Malaysia, New Zealand, Philippines, Poland, Singapore, Thailand, Turkey, United Kingdom and United States
A Nielsen Holdings plc (NYSE: NLSN) é uma empresa de gestão de desempenho global que fornece uma compreensão abrangente do que os consumidores observam e compram. O segmento Watch da empresa fornece aos clientes de mídia e publicidade os serviços de medição de audiência total da Nielsen em todos os dispositivos onde o conteúdo - vídeo, áudio e texto - é consumido. O segmento Buy oferece aos fabricantes e varejistas de produtos embalados ao consumidor a única visão global da indústria de medição de desempenho do varejo. Ao integrar informações de seus segmentos Watch and Buy e outras fontes de dados, a Nielsen fornece a seus clientes tanto medições de classe mundial quanto análises que ajudam a melhorar o desempenho. A Nielsen, uma empresa S&P 500, tem operações em mais de 100 países que cobrem mais de 90% da população mundial. Para mais informações, visite www.nielsen.com.