Black/African American representation

Representation matters

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity for brands and content providers combining cultural influence, media engagement and substantial buying power. Like all viewers, how Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. Here’s where you will find the latest Nielsen insights on Black and African American viewership trends, media representation and cultural influence.

Nielsen Diverse Intelligence Series

Our Diverse Intelligence Series explores diverse audiences’ unique media consumption habits and representation in media. Nielsen empowers clients and industry groups with trusted insights to show how inclusive marketing drives ROI. Explore the highlights from our latest report: Engaging Black Audiences: How brands impact, grow and win with inclusion

Latest insights

Recent Black/African American reports

Black couple streams content

About the Community

“Buying Black” isn’t just a priority for diverse consumers, it’s an increasing focus among advertisers across the media industry. Today, the need for trusted voices to herald the issues, trends and triumphs of Black America remains clear. After the reckoning of 2020, brands and advertisers acknowledged Black-owned media as an integral missing piece in their efforts to not only reach but advocate for Black communities.

How We Reach Out

Our Nielsen Business Inclusion, Impact & Belonging thought leaders regularly speak at events and meetings to share our insights. Contact us to learn more about speaking engagements or custom research opportunities.

Stacie deArmas

SVP, Diverse Insights & Initiatives

Charlene Polite Corley

VP, Diverse Insights & Initiatives

Patricia Ratulangi

VP, Communications – Diversity, Equity & Inclusion

Check out insights on Asian Americans and Hispanics/Latinos.

Your Privacy Matters

Your voice, your preferences and the power you yield as a consumer matter. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.