Black/African American representation
Representation matters
For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity for brands and content providers combining cultural influence, media engagement and substantial buying power. Like all viewers, how Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. Here’s where you will find the latest Nielsen insights on Black and African American viewership trends, media representation and cultural influence.
Nielsen Diverse Intelligence Series
Our Diverse Intelligence Series explores diverse audiences’ unique media consumption habits and representation in media. Nielsen empowers clients and industry groups with trusted insights to show how inclusive marketing drives ROI. Explore the highlights from our latest report: Engaging Black Audiences: How brands impact, grow and win with inclusion
Latest insights
ArticlesThe Record: Q4 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
Media4mins read
ArticlesThe Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Media1mins read
ArticlesThe Record: Q2 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Media3mins read
Recent Black/African American reports
ReportEngaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
ReportThe global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry…
Audiences5mins read
ReportAmplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and…
Audiences2mins read
About the Community
Supporting Black-owned media
“Buying Black” isn’t just a priority for diverse consumers, it’s an increasing focus among advertisers across the media industry. Today, the need for trusted voices to herald the issues, trends and triumphs of Black America remains clear. After the reckoning of 2020, brands and advertisers acknowledged Black-owned media as an integral missing piece in their efforts to not only reach but advocate for Black communities.
Nielsen has collaborated with the National Minority Supplier Development Council (NMSDC) to support the certification process, expanding the pipeline of diverse owned media officially defined as a Minority Business Enterprise (MBE). The more diverse media owners defined as an MBE, the more opportunity for ad spend to be included in an advertiser’s diverse investment goals.
How We Reach Out
Our Nielsen Business Inclusion, Impact & Belonging thought leaders regularly speak at events and meetings to share our insights. Contact us to learn more about speaking engagements or custom research opportunities.
Check out insights on Asian Americans and Hispanics/Latinos.
Your Privacy Matters
Your voice, your preferences and the power you yield as a consumer matter. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.
