Taco Bell’s Fruista Freeze spot, which features a giant talking turtle, topped Nielsen IAG’s list of the 10 most-liked new TV ads featured in Advertising Age on Wednesday. 

The Ad Age list also ranked the 10 most-recalled ads for the four-week period from May 19 to June 15, 2008.  Cymbalta’s “Where does depression hurt; Who does depression hurt?” ad topped that list.

Nielsen IAG measures consumer engagement with television programs, national commercials and product placements.